The Promotello blog
Practical ideas for getting more repeat customers, filling quiet hours and making loyalty work, written for cafés, salons, barbers and shops.
Running your business
An email list is the one audience you actually own, unlike followers on a platform that can change its mind. Here's when to ask, what to say, and what UK law requires before you send anything.
3 November 2026 · 4 min read
Marketing and offers
QR codes failed the first time because nobody had an app to read them. Every phone camera reads them now, so the question is no longer whether they work — it's whether yours is big enough, and says the right thing.
3 November 2026 · 4 min read
Customer loyalty
Most loyalty cards sit between six and ten stamps, but the right number for your business comes from two things: what the reward costs you, and how often your customers already visit. Here's how to work it out.
3 November 2026 · 4 min read
Customer loyalty
Paper stamp cards are cheap and familiar, but they get lost, they're easy to fake and they tell you nothing. Here's how the two compare, and how to switch without upsetting your regulars.
26 October 2026 · 3 min read
Marketing and offers
Quiet hours cost you wages and rent whether customers come or not. A well-designed off-peak offer can fill them without training people to wait for discounts. Here's how to set one up.
26 October 2026 · 3 min read
Customer loyalty
The quickest way to grow a small business is to get the people who already like you to come back more often. Here are nine practical ways to do it, most of them free.
26 October 2026 · 4 min read
Digital loyalty cards, offers and QR posters for independent businesses. Free to start.
